The modern app experience is awful. Bloatware abounds. Ads, extortionate subscriptions, AI shoehorned where it doesn't belong. To that end, I have defined the Casual Mindset in opposition to the curse of "enshitification".
The Casual Mindset
We embrace Almost-Stressless Computing: Death to nagging, adverts, deceptive pricing, anti-patterns and stealing your data.
The Mindset Defined:
- Respect for time: Every screen is obvious. Every interaction is purposeful.
- Ownership: Pay once. Your data stays with you. No leasing your own history.
- Craft: Borrowing the texture and gloss of the iOS glory days, refined with modern layout discipline.
Applied, that gives us the casual promises:
- No recurring fees for core features. Buy the app once and get on with your life. Subscriptions will only ever be used to cover optional extra services, never for rent-seeking, and therefore priced accordingly.
- Sane updates. Updates arrive when there's something worth your while, not to satisfy a monthly quota. Neither to add 300Mb to the app size because management demanded we rewrite it in React and Electron for some extraneous reason.
- No nagging. No pushy onboarding, no “rate me now” demands, and certainly no AI hallucinations hijacking your data.
- No ads. Your attention is precious. We don't give it away to needy advertisers.
Software4Casuals
I've learnt enough SwiftUI to build a simple iPhone app that solves a very particlar problem. It will be launched shortly. But I needed a new name to embody the casual mindset, and serve as a front for all my upcoming iOS/MacOS endeavours. To that end, I announce the birth of Software4Casuals.
Software4Casuals exists because modern apps lost the plot. Between onerous subscriptions, AI noise, and ads everywhere, the joy is gone. So I decided to build the apps I wish we could still buy: precise, paid once, and forever yours. We deliver no frills, no gimmicks. Certified Nonsense-Free Software.
The casual future has arrived.
Visit Software4Casuals at www.4casuals.com!
